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Grow Your Club – Clubmatch

Your members don't just want tennis.
They want somewhere to belong.

James and Kevin are the co-founders of Clubmatch. Before they built the platform, they did something more important – they built a club that people actually wanted to be part of.

Grow Your Club

Woburn Tennis Club – the story behind Clubmatch

200
Members
2
Courts
55%
Court utilisation
When 200 people belong to a club with two courts, and still only 55% of court time is used – it's not about tennis any more.
The story

From 30 members
to a waiting list

In 2020, Woburn Tennis Club had around 30 members and was facing many of the challenges familiar to small community clubs. Membership had fallen, the committee was changing, and the courts were quieter than anyone wanted them to be.

After many years coaching at the club, James Godber had recently taken on the role of Head Coach, while his good friend Kevin Rand had recently become Chair. Together with the committee and members, they began looking at how the club could move forward — not just on court, but as a community.

They repainted the clubhouse at minus five degrees. They bought a coffee machine. They asked members to bring in their old tennis memorabilia. They created social events alongside the tennis. Small things, but together they began to change how the club felt.

Four years later, Woburn had grown to more than 200 members, with around 80 people on the waiting list. But the numbers only tell part of the story. People who hadn't previously known one another were playing, talking and spending time together. A stronger club community had grown around the tennis.

"Tennis is the by-product. Community is the product." Kevin Rand Kevin Rand, co-founder, Clubmatch
4 years
30 → 200 members
80
on the waiting list
What we learned

Four lessons that stayed with us

Four years of helping a club grow taught us a lot.
Not just about tennis, but about what helps people feel part of a club.

Insight 01
"The 20% are your headline. The 80% are your story."

Competitive tennis will always be an important part of club life. But so are the members who simply want to play regularly, meet people and feel that they belong.

Creating opportunities for everyone became one of the most important lessons we learned.

Insight 02
"A club is more than its courts."

The clubhouse, a decent cup of coffee, a friendly welcome and reasons to stay after playing can make a surprisingly big difference.

We learned that the environment around the tennis can be every bit as important as what happens on court.

Insight 03
"Change starts with listening."

When local residents raised concerns about noise and lighting, Kevin spent time talking to them and understanding what was causing the problem.

Those conversations helped the club find practical solutions and build a much better relationship with its neighbours.

Insight 04
"Growth isn't just a number. It's a feeling."

The membership numbers mattered, of course. But some of the best signs of progress were much simpler.

Six people at a Christmas gathering becoming 67. Members welcoming new faces. People who had never previously played together knowing one another by name.

That's the part of the Woburn story that stayed with us — and ultimately helped shape the thinking behind Clubmatch.

The full story, in their own words.

James and Kevin wrote down what they did, what surprised them, and where Clubmatch came from. It's published in the Clubmatch Journal.

30 → 200
From 30 to 200
The Woburn story, in their own words
1
Where it started
2
What they decided to do
3
What happened
4
Where Clubmatch came from
Quarterly webinar

A session for volunteers,
by volunteers.

Every quarter, James and Kevin host an open session for anyone running a volunteer club. No agenda, no slides. Just a conversation about what's actually going on in your club – and a chance to hear what other committees are doing.

Open to clubs of any size – one court or twenty
Bring your current challenges and talk them through
Hear what's working at other clubs right now
Draw on James and Kevin's experience – and each other's
The people behind it

They built Clubmatch from inside a club.

James Godber
James Godber
Tennis Coach & Co-founder, Clubmatch

James has been a tennis coach for 25 years, the last 17 at Woburn. He knows what a struggling club looks like from the inside – and what it takes to turn one around. He built Clubmatch because the problem of connecting members to each other needed a proper solution.

Kevin Rand
Kevin Rand
Chair, Woburn TC & Co-founder, Clubmatch

Kevin became chair of Woburn when it had 30 members and an abatement notice. He came from judo, where every club had a genuine sense of community. He brought that mindset to tennis. The club now has 200 members, 80 on a waiting list, and a quiz night people talk about for weeks.

Where Clubmatch came from

Built inside a club, to solve a problem they were living with.

With 200 members across two courts, the club was thriving – but courts were still getting cancelled because members couldn't find anyone to play with. They tried a notice board with names and numbers pinned up at the clubhouse. It worked, but you had to come in to use it. Kevin, who works in software, saw a better way. That problem – members in the same club unable to connect with each other – is what Clubmatch was built to solve. Not in a boardroom. From inside a club, by the people running it.

Clubmatch app – find a player, accept a game, track scores